The birth of the brand is tightly intertwined with the name of its founder Yulia Yanina. It’s her that the fashion house owes its unique charm and peculiar mysterious atmosphere. Yulia’s powerful personality, creative genius, economic acumen and impeccable business reputation have strengthened the company so by now has evolved into one of the most powerful luxury brands in the world. By all the 20 years of its history Yanina Fashion house embodies the verses of a great Russian poet speaking that «all moves by love’s glow». Romantic love... since a happy family alliance formed the basis of the Fashion House two decades ago. Patriotic love... that has let the author’s native endless Volga horizons «grow through» her magic dresses.
To combine with the oomph of the ancient Russian capital, which has highly appreciated Yulia’s talent and her stirring intention to bring people joy and harmony. Love for couture metier and its true Masters... found, leagued and inspired by Yulia Yanina for sartorial feats. Love for beauty... impregnating every nook of the special world amply dreamed once by a little girl and implemented by her with persistence and faith rare people are capable of. Love for women... defying distance and obstacles, finding equal response in the hearts of discerning Hollywood beauties, European upper class and Russian clientele, loyal to Yanina House from the very first days of its existence. The Cannes Red Carpet, debutante and charity Balls or crucial business parley — apparel woven of affection and admiration are designed to emphasize irresistible beauty of the House adherents.
«Modern Ladies visit Yanina for the same purpose they went to Dior in the fifties — to gain a gorgeous dress wrapped in luxury and adoration». Founded in 1993 Yulia Yanina Fashion House is considered to be one of the most splendid and successful couture houses in Russia. All through the 20 years of its existence the fashion house, located in an old mansion in the center of Moscow facing Red Square, is busy creating luxurious and elegant dresses for special occasions : evening and wedding dresses.
Presently the company employs 30 seamstresses and 20 embroiderers. Part of the products are made in Italy. Fashion house produces custom-made products for a narrow circle of admirers of Haute Couture. Yanina’s faithful clientele consists of over a hundred representatives of the business elite, politicians , chief editors of fashion glossies, celebrities and movie stars. Fine outfits combine the spirit of European Haute Couture sophistication and Russian national cultural tradition. Each piece is performed by one master using expensive — often unique — materials. Generously and skillfully embroidered luxury toilets are designed to be a precious set for the beauty of its owner.
The history of the brand and the Fashion House «architecture» are inseparably linked with the name and character of the designer Yulia Yanina. For the past 20 years of the House management her family has turned a small atelier into a prosperous company. Yulia Yanina Fashion House celebrated a double anniversary last December: 20 years since the company has been found and 30 years Jubilee of the Yanins family, who created the House. The solemn event in the downtown of Moscow was attended by over 250 guests, including representatives of business and creative elite, artists, long-term clients of the House and family friends.